SEO is the backbone of content marketing, as search engines are the doorway to online content
While most business owners invest in content marketing more than they invest in SEO nowadays, SEO is still a vital part of content marketing and must not be ignored. In order to succeed, small businesses need to implement both these strategies. SEO and content marketing work in conjunction with each other to provide the business with hits, followers, and likes. The following points establish how these strategies work together to increase site traffic:
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1. Publish Content Based on Keyword Data
When writing content, you will need to focus on two things, quality, keywords, and rankings. You can increase the rank of your site by posting content filled with common keywords that Google recognizes as popular.
Google Analytics can help you find which keywords are being clicked most by people. When writing content, add the keyword that pertains to your subject and insert it. However, be careful not to overdo using the keyword, as Google will reject the post right off the bat, as it will not recognize it as quality information.
2. Publish Content on Social Media Sites
Content marketing is only successful if you spread it around. Whatever you decide to write or make a video of, you need to share it on social media channels. In the description for the video or the words you used to make the video should contain valuable keywords.
After your video or content has been shared, you need to keep track of what people are saying about your content. Read the comments to find out if they have used the same keywords you used to describe their views on the video. In addition, stay involved in discussions with the readers or viewers.
3. The Many Uses of SEO
The death of SEO and reign of content marketing has become the mantra for some people. They actively believe that SEO is an outdated marketing strategy that is best left behind. Even today, there is still multitude of uses for SEO. You need SEO for link building, URLs, title tags, headers, and meta descriptions. Owners also need to optimize the site’s source code for SEO.
In the source code, SEO is needed for IP detection, crawler success, flash, JavaScript, HTTP headers, and site speed. This assures that SEO’s importance will never die down, but will work hand in hand with content marketing.
Content marketing is not a lone survivor, but SEO survives alongside it. The content needs to be optimized for SEO in order to rank better, get more shares, and get increased traffic. If you are a small business, you should consider using both, produce quality content filled with some keywords to get it noticed by the search engine. Long live SEO and long live content marketing!